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Usually, all server accounts are hosted on the same IP address. Dedicated IP address allows to host your site on a different IP.
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<strong>Advantages:</strong>
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- You are not punished for something, someone else did on that IP (e.g. blacklisted for spam).<br />
- Used to get better rankings in search engines.<br />
- Can use SSL Certificates.
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Single dedicated IP can be assigned to single website only (that's why it's called dedicated).
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